Blog Article

Personalised vs generic fundraising packs:
Enhancing supporter engagement

The case for personalised fundraising materials

In the world of fundraising, connecting with supporters and creating meaningful engagement is crucial for success. Traditional methods — such as sending generic fundraising packs in the post or providing downloadable one-size-fits-all versions — often fail to capture attention or inspire action.

By using personalised fundraising materials that reflect a supporter’s activity, charities can significantly boost engagement and help supporters feel more connected to the cause. In this blog, we’ll explore the benefits of personalisation — and how self-serve tools like FundraizingHero can make personalised materials scalable and sustainable for busy fundraising teams.

The power of personalisation

Personalisation isn’t just about including someone’s name. It’s about tailoring materials to reflect a supporter’s actual activity. By incorporating relevant text and imagery, the materials become more meaningful and far more likely to be used and shared.

Generic packs often lack this connection, they don’t reflect what the supporter is doing, which can feel frustrating. Some supporters may even end up creating their own materials…and not every homemade poster meets brand standards. (We’ve all seen the comic sans and clipart disasters. - eek.)

But when supporters receive materials that are designed around their event — like a bake sale, football tournament, or bingo night — they feel acknowledged and equipped. They’re more likely to take part again, and to spread the word to others.

Why it’s not always feasible for fundraising teams

Of course, creating fully personalised materials for every individual supporter isn’t always practical. While that level of attention is often reserved for high-value supporters, there are common challenges teams face when trying to scale it up:

Time and effort

Designing bespoke materials for each supporter takes time, something most teams don’t have, especially during busy fundraising seasons.

Limited resources

Not all charities have an in-house design team. And when they do, those resources are usually tied up with larger campaigns and priorities. It’s just not feasible to manually create tailored materials for everyone.

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A smarter way to support your supporters

In today’s digital world, generic fundraising packs are no longer enough. Personalised fundraising materials — even when generated through a self-serve tool — help charities forge stronger connections with their supporters.

By offering a more relevant, flexible experience, charities show supporters they’re seen and supported. In return, they get better engagement and more visibility — all while saving internal time and resources.

Discover how FundraizingHero helps you scale supporter engagement — without compromising on quality or branding. Start your free trial today.

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