How The UK Sepsis Trust
Enhanced Supporter Engagement
with FundraizingHero
From the start of their mission to raise awareness about sepsis and save lives, The UK Sepsis Trust recognised the importance of connecting with supporters in meaningful ways and building lasting relationships.
While their dedicated shop team efficiently managed the distribution of physical fundraising packs and merchandise, the charity sought a complementary digital solution to streamline processes and provide supporters with more immediate, personalised resources to boost engagement.
That’s when they discovered FundraizingHero.
A Simple, Effective Solution
FundraizingHero transformed how The UK Sepsis Trust empowered its supporters. Instead of the fundraising team relying solely on physical packs or manually creating bespoke materials, supporters can now easily create their own personalised fundraising packs in just a few clicks.
By including a link to FundraizingHero in their welcome emails, The UK Sepsis Trust ensured that supporters could immediately access and create their own digital fundraising packs.
Supporters say they love the ability to personalise their packs by customising both the text and graphics to suit their specific fundraising events. This personal touch fosters a sense of ownership and deeper engagement, helping them feel more connected to The UK Sepsis Trust right from the start.
Christmas Jumper Day Success
One of the first major successes with FundraizingHero came during the charity’s annual Christmas Jumper Day. Each year, The UK Sepsis Trust encourages supporters to wear festive jumpers and raise money for sepsis awareness. FundraizingHero made it easier for supporters to get involved.
“We shared the ready-made Christmas Jumper Day pack through FundraizingHero. Supporters had everything they needed in just one click. It was a huge success—we saw an increase in registrations, which really boosted our revenue over Christmas and into January.”
By sharing the ready-made Christmas Jumper Day pack in FundraizingHero, The UK Sepsis Trust streamlined participation. Supporters had everything they needed at their fingertips, which significantly increased engagement.
As a result, registrations soared, leading to a notable boost in revenue over Christmas and into January. The positive impact on participation was immediate, demonstrating how FundraizingHero can enhance supporter involvement and drive fundraising efforts.
Engagement and Relationships
FundraizingHero has played a pivotal role in strengthening The UK Sepsis Trust’s engagement with supporters. By providing an easy way to personalise fundraising materials, supporters feel more connected and empowered to promote their own events. This shift has led to greater participation and an increase in supporter materials shared on social media, helping to raise awareness.
“Supporters have told us how much they appreciate the professional look of the materials, especially when sharing them online. It’s great to know that everything we send out is consistent with our brand and message.”
With increased engagement levels among supporters, the fundraising team can connect with them on a deeper level. This enhanced connection allows the team to offer encouragement and support throughout their fundraising efforts, adopting a sense of community and motivation that drives participation and amplifies the charity's mission.
Unexpected Benefits
As they continued to use FundraizingHero, The UK Sepsis Trust discovered additional benefits they hadn’t anticipated. One key advantage was the real-time insight the platform provided into supporter activities. By knowing the exact dates of fundraising events, the team could reach out to supporters at just the right moments.
“Being able to send personalised messages, like wishing supporters good luck before their events, has been a lovely way to stay connected. Our supporters really seem to appreciate that extra touch.”
These small but meaningful gestures helped to create a stronger bond between the charity and its supporters, reinforcing the personal connection that had always been central to The UK Sepsis Trust’s mission.
Looking to the Future
As the charity grows, they continue to see the potential in FundraizingHero’s capabilities. While they’ve already experienced incredible success, the team is eager to explore the platform’s data analytics features to gain deeper insights into supporter behaviour and improve their overall strategy.
“There’s still so much we can do with FundraizingHero. We’re excited to dig deeper into the data and learn more about how our supporters engage with our fundraising events.”
With FundraizingHero as a key tool in their fundraising toolkit, The UK Sepsis Trust has been able to scale their efforts while maintaining the personal touch that is so important to their supporters. The platform has not only made their fundraising journey smoother but has also allowed them to focus on what truly matters, raising awareness about sepsis and saving lives.
A Tool for Growth
FundraizingHero has been instrumental in helping The UK Sepsis Trust grow. By enhancing engagement with supporters, the charity has expanded its reach and strengthened its community. With more opportunities to connect with supporters, they can focus on building meaningful relationships and growing a dedicated network of advocates for sepsis awareness.
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Download the Q&A
In the spirit of transparency, this case study was developed based on a series of questions answered by The UK Sepsis Trust. Click here to download the full Q&A.
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