Our story so far...
(why we exist)
Hi, I'm Alice the founder of FundraizingHero. I have worked alongside charities as a designer for many years. In that time, I have worked closely with fundraising teams and really got to know the niggles and frustrations they face, such as horrendous DIY posters created by supporters, only being able to offer a one size fits all fundraising pack and an overall lack of visibility of what some supporters are up to until a cheque or donation arrives out the blue...Sound familiar?
I have also fundraised for charities to experience that side too, often waiting 1-2 weeks for a pack to arrive full of materials not representing the activity I was organising and containing just the 1 poster. The pressure was then on not to mess it up, as I picked up a marker pen to write my WHAT, WHEN & WHERE in my neatest handwriting on the poster - eek!
I then had the dilemma of where to place this single poster to get the best possible attendance. At this point I could see why people result to DIYing a poster of there own just so they can print off as many as they like, add images that reflect the activity they are planning and can do-over if they make a mistake.
One of the other issues was the pack contained a lot of materials that were not relevant to the activity I was planning which seemed such a waste considering the postage, design and print costs the charity must have spent on these items. Not to mention the environmental impact this has too.
Many charities now offer digital downloads on their websites, I have downloaded many of these over the years as part of my research, these also presented some issues. From the charity’s perspective, they can’t see who has downloaded it, no idea if it’s actually been used and will probably only know after the event has taken place and they receive the funds raised. From a supporters perspective they can now print off as many as they need without delay, however the designs are not sympathetic to printing at home. They will probably run out of ink quite quickly and are likely to still need to get out a marker pen.
So I set out to create a solution specifically designed to help solve these frustrations for both the fundraising team and their supporters. Giving the supporters great looking personalised fundraising materials in minutes and the charity visibility of what their supporters are up to all for a fixed affordable monthly or yearly price. FundraizingHero was launched in December 2020 the first charities signing up in January 2021.
Since then we have added many great features that give our digital fundraising packs the edge over postal packs such as social media graphics, and with the rise in popularity of QR codes we added a QR code to the Back Sign in the challenge pack, so supporters can wear a QR code as they train for or do their activity and get donations on the go! We have many more features we want to add in the future.
Our NHS heroes site
In lockdown one 2020, we created a range of free downloadable templates for people to print and show their support for the NHS Heroes. This was partly because we wanted to do our bit, as we found a people selling downloadable posters and most were not easy to print at home. So we wanted to create something that was FREE and easy for people to print at home without draining their ink or need trimming afterwards.
The other reason we wanted to do this was it was also a great test to see if people would download and print items at home. Within the first month of being live we can confidently say that people are willing and able to print at home as we had over 1000 downloads all across the UK. It was a great success!
Find out more about this NHS project and how it kick started FundraizingHero by reading our blog How our NHS heroes download site helped pave the way for our fundraising pack software'.