Blog Article

Keep your supporters motivated from the get-go

Fundraising should be a fun and rewarding experience for your supporters. When someone orders a fundraising pack, they’re excited and motivated, ready to start planning their activity straight away. But that enthusiasm can quickly fade when they have to wait for materials to arrive.

Imagine if, at this high point of motivation, they could immediately download materials personalised to their activity — including social media graphics and printable posters — so they can start promoting right away.

If you thought “yes,” you’re absolutely right. One of the most frustrating things for supporters is the delay in receiving physical packs. Many end up creating their own materials so they can get started sooner. But this can lead to issues:

• DIY designs may not reflect your brand well, potentially weakening awareness.
• Supporters might accidentally create materials that look official, which could cause reputational or compliance problems if something goes wrong.
• Important details can be missed, like adding ‘in aid of’ above your logo or including your charity number.

For those who do wait for the pack, there’s often disappointment at the generic or limited materials included. Many packs contain only one poster, which might not match the activity they’re planning — pushing them again to create their own.

Keep the momentum going

When supporters are motivated, it’s the perfect moment to help them start promoting and planning.

One option is to offer downloadable resources on your website. You could commission a designer to create a range of materials for different activity types and make them available for download. However, this comes with drawbacks:

• You won’t know what supporters have downloaded or what they’re planning, so you miss opportunities to engage.
• It requires significant design and web development work.

A simpler, smarter way

With FundraizingHero’s Fundraising Hub, supporters fill in a short online form about their activity. Moments later, they receive an email with a link to download their personalised materials.

Their details are used to tailor the resources — including an illustration that matches their activity — so they can start promoting right away. Every pack also includes a personalised social media graphic to help boost their reach.

All materials feature your branding, including two of your brand colours, your logo, and ‘in aid of’ above it, along with your charity number, making them compliant and clearly supporter-led.

Better experience for everyone

Supporter must tick a box confirming they understand their information will be shared with your charity and that you may get in touch. You’ll receive an email every time a supporter creates a pack, and in the FundraizingHero admin you can see:

• The details of their activity
• Their email address
• Which materials they downloaded

This makes it easy to reach out, offer support, or provide extra items like t-shirts or collection buckets — helping you build stronger relationships.

FundraizingHero was designed to make fulfilling fundraising materials easier and less time-consuming for both supporters and charity teams. Supporter can get started quickly without having to DIY, and your team can focus on engaging and stewarding them.

When someone has a great fundraising experience, they’re more likely to do it again or recommend it to others.

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Ready to empower your supporters from the start?

Find out more about FundraizingHero or sign up your charity in under 10 minutes.

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