Blog Article

Making it easy to fundraise:
Reducing friction for DIY fundraisers

When someone decides to take on a fundraising activity for you whether it’s a run, a bake sale, or something completely unique, it’s usually fuelled by a spark of emotion. Perhaps they've been personally affected by a cause. Maybe they’ve just seen a powerful story on social media. Whatever the trigger, that moment is precious. It’s when motivation is at its highest and the desire to do something good is real and immediate.

But that momentum is fragile.

The emotional spark vs practical barriers

For many supporters, the decision to fundraise is sparked by a cause or a personal moment. What happens next is critical. If getting started feels confusing, slow, or overly complicated, that emotional momentum can fade - and with it, the intention to fundraise.

Here are some of the common ways charities unintentionally introduce friction:

• Long or confusing sign-up processes
  Pages buried on websites, overly complicated forms, or too many choices can stall progress.
• Delayed or impersonal communications
  If supporters have to wait to hear back, or receive generic responses, it can feel like they’re not valued.
• Lack of clear materials or support
  Without easy access to fundraising materials or guidance, fundraisers can feel overwhelmed.
• Limited personalisation
  When people receive materials not relevant to their activity they may not feel as invested.

Let’s make it easy to fundraise

When we reduce friction, we don’t just make things more efficient, we create space for more powerful supporter relationships. We make it easier for people to act on their good intentions, and we make them feel great about doing it. With tools like FundraizingHero’s Fundraising Hub, charities can meet supporters where they are, and keep that emotional momentum alive. Turning a passing moment of inspiration into real, lasting impact.

Discover more reasons why FundraizingHero could be your perfect fundraising sidekick

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