Fundraising guide

How to build a fundraising hub
for your charity

A fundraising hub gives supporters one place to find the information, resources and materials they need to get involved.

This guide explains what to include, how to organise your resources and how to make your hub useful for both supporters and your fundraising team.

Create a fundraising hub for your charity
Before you start

Start with what your fundraisers actually need

The best fundraising hub isn't simply a collection of downloadable files. It should make it easier for supporters to understand what they can do, find the right resources and take action.

01
Step one

Decide what your fundraisers need

Start by looking at the types of fundraising your supporters do and the resources they regularly request.

  • Event posters
  • Sponsorship forms
  • Bunting and decorative materials
  • Thank you materials
  • Your charity's own fundraising information
02
Step two

Organise your fundraising resources

Make it easy for supporters to find what they need. Group resources logically and use clear descriptions so supporters don't have to search through unrelated files.

Think about the questions a fundraiser is likely to ask and organise your resources around those needs.

03
Step three

Add your charity branding

Your fundraising hub should feel like part of your charity. Use your logo, colours and messaging to create a familiar experience for supporters.

Consistent branding also helps supporters recognise that they are accessing official resources from your charity.

04
Step four

Make resources easy to personalise

Fundraising is personal. Where appropriate, give supporters the ability to add their own names, event details and other relevant information to fundraising materials.

Personalised resources can make materials more useful for individual fundraising activities.

05
Step five

Give supporters self-service access

A fundraising hub works best when supporters can access resources whenever they need them rather than waiting for your team to send them.

This can reduce repetitive resource requests and help supporters get started sooner.

06
Step six

Give your team visibility

A useful fundraising hub shouldn't only help supporters. It should also help your fundraising team understand how resources are being used.

Activity information can help your team identify opportunities to engage with supporters and provide encouragement at the right time.

Don't want to build the technology yourself?

FundraizingHero gives you a ready-to-go fundraising hub

FundraizingHero provides the technology for your charity to create a branded fundraising hub without having to design and build one yourself.

Explore FundraizingHero
Frequently asked questions

Building a fundraising hub

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